How do you make people talk about you?

Smart PR for Finnish Organizations course will help you build a proven PR framework that will deliver quality media coverage for your organization. It will guide you through everything from planning your PR campaign, to publishing and beyond.

Sign up today and access the first module for free!

Sign up todayWatch video

How do you make people talk about you?

Smart PR for Finnish Organizations course will help you build a proven PR framework that will deliver quality media coverage for your organization. It will guide you through everything from planning your PR campaign, to publishing and beyond.

Sign up today and access the first module for free!

Sign up todayWatch video

International PR Success

San Francisco Agency has helped Finnish companies gain international media attention for years in publications such as:

Now with SF Academy, it’s your turn.

Go from ‘invisible’ to having a successful PR operation… with only 90 minutes per week

Maybe you’ve already dabbled with PR. However, it has always felt like you’re firing press releases into outer space. They never get picked up – and never produce the fantastic results you know are possible.

We have planned Smart PR for Finnish Organizations course in a way that you can follow each step with as little as 90 minutes per week. The whole program is divided into eight bite-sized modules. In each module, you’re taken by the hand and led towards a successful PR campaign in less than two months.

Go from ‘invisible’ to having a successful PR operation… with only 90 minutes per week

Maybe you’ve already dabbled with PR. However, it has always felt like you’re firing press releases into outer space. They never get picked up – and never produce the fantastic results you know are possible.

We have planned Smart PR for Finnish Organizations course in a way that you can follow each step with as little as 90 minutes per week. The whole program is divided into eight bite-sized modules. In each module, you’re taken by the hand and led towards a successful PR campaign in less than two months.

Here’s a brief summary of each module:

1. The most crucial question you MUST answer to succeed with PR
Most organizations miss this first step. So they waste months of labor – and spend $thousands – on doomed PR initiatives. PR success is simple. However, you must start strong.

2. How to plan a PR campaign that works
Effective PR is calm and methodical. You send press releases to a highly-targeted list of contacts. You develop fruitful relationships with journalists who reach your ideal customers.

3. How to be a PR wizard – and still manage your day-to-day
Of course, a successful PR campaign is no good if it eats up all your time. Get the correct tools in place first. They could save you hours of hassle when you come to launch.

4. How to become an ‘instant expert’ with journalists
You’re already an expert in your industry. However, how can you get the media to shout about it?

5. Who are your ‘VIP’ contacts?
Powerful PR is a dialogue. You build relationships which benefit both you and the journalist. You don’t need thousands of ‘media contacts.’ You only need 10-20 who would pick up the phone whenever you call.

6. What to do after launch
By now, you are talking to influential journalists in your industry. You can see how many people have read the coverage. You measure the impact of your PR on your business.

7. How to expand your media coverage
85% of our clients have received international press attention. Some are using this to grow worldwide. Others aim to sell their businesses faster, and for a higher price.

What is your next step? I am confident PR can help you achieve it.

Here’s a brief summary of each module:

1. The most crucial question you MUST answer to succeed with PR
Most organizations miss this first step. So they waste months of labor – and spend $thousands – on doomed PR initiatives. PR success is simple. However, you must start strong.

2. How to plan a PR campaign that works
Effective PR is calm and methodical. You send press releases to a highly-targeted list of contacts. You develop fruitful relationships with journalists who reach your ideal customers.

3. How to be a PR wizard – and still manage your day-to-day
Of course, a successful PR campaign is no good if it eats up all your time. Get the correct tools in place first. They could save you hours of hassle when you come to launch.

4. How to become an ‘instant expert’ with journalists
You’re already an expert in your industry. However, how can you get the media to shout about it?

5. Who are your ‘VIP’ contacts?
Powerful PR is a dialogue. You build relationships which benefit both you and the journalist. You don’t need thousands of ‘media contacts.’ You only need 10-20 who would pick up the phone whenever you call.

6. What to do after launch
By now, you are talking to influential journalists in your industry. You can see how many people have read the coverage. You measure the impact of your PR on your business.

7. How to expand your media coverage
85% of our clients have received international press attention. Some are using this to grow worldwide. Others aim to sell their businesses faster, and for a higher price.

What is your next step? I am confident PR can help you achieve it.

San Francisco Agency

San Francisco Agency is the #1 marketing and PR agency in Finland for internationalizing growth businesses. We have worked with 100 clients over the past five years, helping companies get media coverage both in Finland and globally. San Francisco agency powers SF Academy to bring Smart PR for Finnish Organizations course to you.

John Cozzi - Instructor

John Cozzi is the Digital Storyteller at San Francisco Agency. He has helped manage many high-growth clients become global category leaders in their business. You may know him also through Nordic Business Forum, where he is an active blogger and interviewer of keynote speakers.

Sign up today to SF Academy

Take the first step to build a proven PR framework that delivers quality media coverage for your organization. You will learn how to optimize your PR strategy and generate remarkable earned media visibility in seven easy-to-follow modules.

We don’t share your information with third parties.

Sign up today and access the first module for free!

So, do you have the perfectly optimized PR strategy?

Get quality media coverage in just 7 weeks by following Smart PR for Finnish Organizations online course.

What are you waiting for?

Learn everything from planning your PR campaign to publishing it and beyond.

Sign up today and access the first module for free!